Content marketing is an excellent way to bring your YA novel to the attention of a new audience. If you are a YA author, you should give it a try.
As someone who writes YA books – if you haven't read my serial novel 'The Sunshine Time' yet, go and read it! - and who wants these books to find readers, marketing is a topic that I find endlessly fascinating. I have a high-key imagination and marketing is just the thing to egg me on.
I've gone from nightmare visions of standing on a street corner outside a big name book shop that won't stock my book because I'm self-published, screaming,“Buy my book! Buy my book! Oi, why are you going in there? Come back HERE and BUY my book!” to nightmare visions of fans and The Daily Mail creatives standing on the pavement outside my house, screaming, “Come out, come out! And let us help you hawk your book with the latest scandal in your personal life!”
Anything that gets you attention comes under the marketing umbrella – selling is a different game – but, I'm happy to say, it doesn't have to be the sort of attention that comes from making a complete and utter fool of yourself. It is quite possible to be subtle and classy. In fact, in a competitive industry, where everyone is scrambling to get into the limelight, it might even be smarter to step away from the stampede and take the path of less cacophony.