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Content Marketing for YA Authors

Content marketing is an excellent way to bring your YA novel to the attention of a new audience. If you are a YA author, you should give it a try.

As someone who writes YA books – if you haven't read my serial novel 'The Sunshine Time' yet, go and read it! - and who wants these books to find readers, marketing is a topic that I find endlessly fascinating. I have a high-key imagination and marketing is just the thing to egg me on.

I've gone from nightmare visions of standing on a street corner outside a big name book shop that won't stock my book because I'm self-published, screaming,“Buy my book! Buy my book! Oi, why are you going in there? Come back HERE and BUY my book!” to nightmare visions of fans and The Daily Mail creatives standing on the pavement outside my house, screaming, “Come out, come out! And let us help you hawk your book with the latest scandal in your personal life!”

Anything that gets you attention comes under the marketing umbrella – selling is a different game – but, I'm happy to say, it doesn't have to be the sort of attention that comes from making a complete and utter fool of yourself. It is quite possible to be subtle and classy. In fact, in a competitive industry, where everyone is scrambling to get into the limelight, it might even be smarter to step away from the stampede and take the path of less cacophony.

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Written by Sonal Panse

Character Drawings for Pauli The Pirate

These are the character drawings of the main character, Pauli, from our upcoming children's picture book 'Pauli The Pirate'.

It took me quite a while to come up with a character I liked.

I've done 30 character drawings in different poses, and now I'm going to trace the drawings on to cartridge sheets and color them in watercolor. I will paint the other characters - the parrot and the tiger - and the backgrounds - jungle and ocean scenes - separately, and then, once I'm done, I will combine everything on the computer and give the illustrations any additional touches if needed.

It's a very fun book to work on and I'm enjoying myself tremendously!

I hope to finish it this month.

Written by Sonal Panse
The Smartist Sonal Panse
The Stoic
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