Content marketing is an important way of getting the word out about your business. As the whole point of the exercise is to get positive attention that might lead to new clients, you must pay close attention to the quality of your content. The phrase 'content is king' gets tossed around a lot; I've thrown it about a few times myself. And it is true. Content is indeed king, but only if hoisted on the right throne and if paraded before the right public.

Read more about improving your content strategy with an editorial calendar.